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The top brand for top jeans

With eco-friendly denim and your favourite cuts and trends G-Star jeans tick all the boxes. Style deep indigos and pale washed greys or add fun elements to your look with raw edges and paint splatters.

Climate-friendly cool with G-Star jeans

G-Star, born in the Netherlands, creates casual clothing that combines urban attitude with vintage military inspiration. Eco-friendly Raw for the Oceans G-Star jeans are innovative designs fashioned from recycled ocean plastic. Men's jeans in dark-aged finishes give elegant looks that style up or down for work or play. Try wearing tapered jeans with grandad shirts and deconstructed blazers for modern office wear or swap suit trousers for slim-fit G-Star designs and keep it office smart with white men's business shirts. Tackle your weekend chores in paint-splattered jeans and plain tees before adding a colourful bomber jacket and heading out for lunch time dates.

Hit the weekend in G-Star jeans

Roll the legs of low-slung boyfriend jeans up to mid-calf and style with glossy ankle boots. Add a silky top and embellished blazer for cool looks as the seasons change. We love the leg flattering effect of extra-snug skinny jeans paired with loafers. For perfect date nights, soften with the gentle draping of kimono tops worn over ribbed jumpers. Dark G-Star jeans paired with red always make successful colour combos. Choose a cropped pair and partner with a red and blue women's checked shirt or cherry-red polo-neck. Finish with a pair of soft, slouchy ankle boots for fashionable weekend shopping trips to town.