JC Play, another line of the standout footwear brand Jeffrey Campbell, is a more casual take on the brand's quirky design style. Focused mostly on day shoes with attitude, JC Play has a bold design aesthetic that sets you apart from the crowd with quirky silhouettes and unique detailing.
JC Play nods to trends and catwalk fashions, all whilst retaining its own kooky and original aesthetic. Chunky block heels, thick wedges and solid flatforms are a key feature of many styles, making them feel fabulously fun but also fashion serious. Velvet has made a comeback again on catwalks this season, and if you're unsure how best to adopt the trend, JC Play shoes are a great way to start. Try a pair of their stacked flatform plimsoll styles in deep raspberry or cobalt velvet, worn with a fine lace long sleeved midi dress in black for gothic victoriana style, or simply with black skinny jeans and a tee to add an unusual point of interest to your everyday casual look.
Even delicate and feminine trends have had the JC Play treatment, to give them kick ass attitude and help you create unique looks. Ghillie sandals have been given an urban sporty edge, taking inspiration from dance styles and adding a thick ridged sole. Worn with women's leggings and sportswear, they take on athleisure trends in a firm but feminine way. With original brand Jeffrey Campbell renowned for its heeled boots, it's no surprise JC Play nails the look too. Ankle boots up the ante with patent finishes, heavy buckle details and towering heels, perfect for toughening up cute dresses.