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Brighten up the beach in striking designs from Jaded London. With styles covered in lively graphic prints and exotic patterns, these eye-catching pieces for men and women will make sure you stand out on the sand.

Jaded London: fresh, fun and colourful

Hailing from the busy streets of the UK’s capital but inspired by street culture from LA to East Asia, Jaded London was formed by a worldly brother-sister duo in 2013. Fusing styles from around the globe, the label has pioneered its own vibrant, youthful look filled with colour and fun. Jaded London's passion for print soon became its signature look on everything from swimwear to casualwear; the brand has even developed its own collection of patterns to minimise the chances of you bumping into your outfit double on a night out (though you may have spotted these pieces on the odd celebrity here and there). Sourcing innovative and rich fabrics gives the Jaded London range a glamorous look and luxurious feel, even when teamed with your favourite skinny jeans (don't forget a huge bowl of popcorn) for that movie marathon.

Never a dull day with bright designs from Jaded London

This Jaded London edit is dominated by the label’s striking swimwear. A fusion of playful brights, busy prints and contemporary shapes create hot looks for lounging in the sun. Halterneck styles, high necklines and exposed backs with statement straps give this range of beachwear by Jaded London a modern aesthetic with a flirty energy. Layer a sheer kaftan over your new swimming costume for trips to the pool bar, or master the boho vibe in a printed cover-up - extra style points if it has tassels. Add a pair of gold sandals to finish your look off (and to ensure you keep sparkling in the sunshine).

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