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Full of energy and vibrance, ICHI is a Scandinavian label with Japanese influence, embracing both the minimalism of Scandinavian fashion and the excitable and quirky trend driven style of subcultures in Japan.

Refresh your wardrobe with the fun energy of ICHI

ICHI is your go-to brand for casual day wear with style and flair. Taking on the latest trends in its own unique way, ICHI is super feminine but with modern simplicity and clean lines. One of this season's newest shapes is the longer line silhouette, and at ICHI they've embraced the trend on pieces like lightweight knit women's cardigans. Wear with slim fitting cropped trousers to keep the look balanced and uncomplicated. Metallics are huge right now, and we love high shine silver trainers from ICHI as a subtle way to adopt the trend, complimented with silver watches or statement jewellery pieces to fully incorporate the style with refined elegance.

Snuggle up with on-trend knitwear from ICHI

With a collection that is knitwear heavy, you can wrap up in style as the colder weather approaches with ICHI. Cute pastel patterned scarves are perfect for styling with your longer length cardis - wear them draped round the neck with the ends trailing to accentuate the long and lean silhouette. Team with matching gloves or hats and finish the look off with quirky shoes like lace up patent brogues in patent dark green or navy, or go for cosy fur lined winter boots.

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