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Italian knitwear goes extra-vibrant with Iceberg clothing

Colourful graphics meet Italian luxury in the Iceberg collection. This dynamic fashion house takes its signature American pop art influences and transforms them into an easy-wearing collection. Expect casual-cool basics with a knit sportswear slant. 

Artistic influences form a one-of-a-kind style

Iceberg made its grand entrance into the upmarket Italian fashion scene in 1974 when husband-and-wife team Silvano and Giuliana Marchini Gerani launched the Gilmar company. The Geranis have long been fans of colourful pop art, characterised by its comic book prints and youthful, irreverent designs. You’ll see that influence all over collections past and present. 

The team designed its first collection of knitwear with Jean-Charles de Castelbajac, an independent designer they discovered at a Parisian fashion school. They were taken with his graphic drawings, incorporating them into pullovers. Together, the trio developed the signature, irreverent style that defines Iceberg today. 

A passion for youthful fashion and timeless materials

Based in a custom headquarters in Italy, the company’s still 100% controlled by the founding family. Keeping it in the Gerani family ensures all designs stay true to the original, playful aesthetic. Cartoon graphics blend with sophisticated tailoring and sharp silhouettes, for a quirky twist on the basics. 

Knits have long been the cornerstone for the brand. Crafted from premium natural materials like silk, cotton and wool, jumpers are ultra-soft and breathable. Give your casual wardrobe an upgrade with crew-neck neutrals or splash out on a flashy colour or two. Sporty stripes and brand logos bring an urban edge to these cosy separates.

Give your casual wardrobe a fresh update with easy luxury

Athleisure goes luxe with Iceberg tracksuit bottoms and sweatshirts. Practical enough for the gym, these easy-wearing pieces look just as good paired with a polo shirt and blazer at the weekend. It’s all about a relaxed style with comfy fits and a slouchy, effortless sense of luxury. Think cashmere blends and thick brushed cotton, along with sporty little touches like cuffed hems.

Although the label is all about splashes of vibrant colour, the men’s collection also includes a full range of elegant neutrals. Breathe new life into basic denim with these classic jean styles. We love pairing sturdy slim fits with a neutral button-up shirt and boots. 

From crisp white trainers to chunky padded high-tops, the label’s footwear selection is equally smart. Athletic shoes feature a blend of textiles and leather for eye-catching panelled detailing. Team retro striped trainers with slim-fit jeans and a baggy jumper for a contemporary finish.