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Founded in 2011, Hype is a unique British streetwear brand that balances vintage prints and patterns with a fresh contemporary twist.

Channel streetwear trends with Hype

Hype is our go-to brand when it comes to making a statement with our casual look. Defined by a bold use of colour, striking shapes and a distinct contrast between classic prints, pop culture references and modern urban details, this collection from Hype oozes individuality. Hype women's accessories range from practical rucksacks featuring multicoloured florals and comfy beanie hats with decorative script detail to caps with a tie-dye finish.

Bring colour to your casual look with Hype

Choose a backpack from this edit of Hype women's bags - go for clean block colours and minimal detailing to keep things versatile, while a Hype rucksack in a strong ditsy pattern and faded finish makes a great statement accessory. Pick an athletic-inspired cap from this line of Hype women's hats and caps. A wooly hat in a slouchy fit makes a great choice for chilly months - think soft neutral tones and choose a style with the distinctive Hype logo embroidered across the front.

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