Founded by professional skateboarder Keith Hufnagel, HUF is all about effortlessly cool designs underpinned by timeless silhouettes and reassuringly high-quality American craftsmanship. Expect casual sneakers, versatile leisurewear and easy-on-the-eye colours (and possibly the urge to go hit the half-pipe).

HUF: reworking the laid-back staples

From oversized sweaters to sleek chinos, HUF clothing represents the eclectic mix of styles found on the streets of New York, where its founder grew up. Give a nod to the brand's heritage by working slouchy silhouettes from the selection into your outfit alongside more tailored pieces. Team a longline T-shirt in a classic hue over a pair of tapered trousers and grey high-tops for an easy Saturday vibe that will take you from skatepark to pub with ease. For a laid-back approach, embrace the skater grunge aesthetic of the 90s by pairing knee-length shorts from HUF with a printed hooded sweater and a black jacket. You'll soon be flipping 360s and ollies with the best of them (or will at least look ready to).

Hats off to HUF

HUF is home to fun and on-trend accessories that will complement your favourite looks this season. If you’re looking to the urban movement, you’ll love the selection of hats in strong colours. Snapbacks with a contrasting brim work well with a bold bomber jacket and slim-fit black jeans. Top off with a pair of chunky sneakers and you’ll be king of the urban jungle. Traditional baseball caps in softer fabrics are key to adding a touch of athleisure to this season's luxury trend. Wear with a nude top, white jeans and sleek suede trainers for a nod to expensive street-style elegance (no matter what your bank account says).

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