Founded by professional skateboarder Keith Hufnagel, HUF is all about effortlessly cool designs underpinned by timeless silhouettes and reassuringly high-quality American craftsmanship. Expect casual sneakers, versatile leisurewear and easy-on-the-eye colours (and possibly the urge to go hit the half-pipe).
From oversized sweaters to sleek chinos, HUF clothing represents the eclectic mix of styles found on the streets of New York, where its founder grew up. Give a nod to the brand's heritage by working slouchy silhouettes from the selection into your outfit alongside more tailored pieces. Team a longline T-shirt in a classic hue over a pair of tapered trousers and grey high-tops for an easy Saturday vibe that will take you from skatepark to pub with ease. For a laid-back approach, embrace the skater grunge aesthetic of the 90s by pairing knee-length shorts from HUF with a printed hooded sweater and a black jacket. You'll soon be flipping 360s and ollies with the best of them (or will at least look ready to).
HUF is home to fun and on-trend accessories that will complement your favourite looks this season. If you’re looking to the urban movement, you’ll love the selection of hats in strong colours. Snapbacks with a contrasting brim work well with a bold bomber jacket and slim-fit black jeans. Top off with a pair of chunky sneakers and you’ll be king of the urban jungle. Traditional baseball caps in softer fabrics are key to adding a touch of athleisure to this season's luxury trend. Wear with a nude top, white jeans and sleek suede trainers for a nod to expensive street-style elegance (no matter what your bank account says).