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Get suited for sustainable adventures with Houdini sportswear

Houdini brings Scandinavian-style savvy to the modern sportswear market. This versatile, high-performance collection has you covered from slopes to streets. Find eco-friendly basics blending natural materials with the latest green technology. 

An outdoor brand born from cold-weather necessity

Houdini’s beginnings start in the snowy scenery of the Chamonix region, a fitting location for this outdoorsy Swedish label. Founder Lotta Giornofelice was working as a ski instructor when inspiration struck. She came across a new, stretchy fleece fabric in New Zealand. Giornofelice used her mountaineering experience to craft fleece-lined base layers that keep fellow climbers comfortably warm.

The label launched its first collection in 1993, bringing sleek minimalism to the world of technical sportswear. Today, the design philosophy stands true to this immediate need for simple, functional comfort. Think timeless separates with a streamlined Scandi twist. 

Kit yourself out in performance-ready gear for all seasons

Whether you’re gearing up to climb a mountain or strut the city streets, you'll look the part in Houdini’s signature stretchy fleece. It's crafted into flattering, slim-fitting hoodies, just right for layering with a graphic-printed T-shirt. Beat the chill in padded parkas and high-tech hiking jackets. We love the modern cuts on the collection's tunics and button-down shirts. 

Lightweight dresses, tops and zip-up jackets are ideal for layering. With a soothing colour palette and expertly cut fits, these pieces pair perfectly together to form a modern capsule wardrobe. Just add hiking boots or trainers for an adventure-ready look. 

Clean lines and neutral tones give this collection a forward-thinking sensibility. Get set for ski season in hardshell trousers and snow trousers with suspenders. Coordinate these in matching tones, adding a contrasting ribbed beanie for an easy pop of colour. No detail is spared in this performance-ready collection, whether it’s a clever interior pocket or an adjustable hemline. 

An eco-friendly ethos creates longer-lasting style

Sustainability is at the heart of the brand. Houdini aims to transition to 100% recycled, biodegradable or renewable fabrics, ending the cycle of fast fashion. Whether you’re wearing a crew-neck T-shirt or cosy zip-up fleece jacket, these pieces are made to last from one season to the next. Expect wardrobe staples with a classic, clean look that goes beyond what’s on the runway. 

There’s a clearly defined design philosophy behind each piece of clothing. A key guiding principle is keeping natural and synthetic fibres separate. Raw materials like wool, silk, and lyocell merge together for recyclable, biodegradable pieces. Merino wool garments see you through the seasons, feeling cool against the skin in summer and insulating you when the temperature drops.