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The Swedish fashion label, Hope, was launched in Sweden in 2001. A collaboration between designers Stefan Soderberg and Ann Ringstrand, the brand launched its first women's wear collection in 2002. The pair added a Men's collection in 2005. The designers perceived a gap in the market, where there seemed to be plenty of modern utility wear for men but none for women. They set about rectifying that situation at first by redesigning men's uniforms and jackets into eye-catching women's fashions. That raw and almost masculine look can today be discerned in both Hope women's tops and our Hope women's trousers and leggings collections. The label is also serious about corporate social responsibility and giving something back to society. The 'Stay Warm in your Heart' project is evidence of this, contributing warm clothing to young homeless people and donating a portion of profits to like-minded charities

The Scandinavian cool of Hope designs

Originally focused on outerwear, the Hope brand has expanded to create a far wider collection. Each piece, however, still carries the stamp of the founders' philosophy. These are well made pieces, designed to perform and cut to create an attractive silhouette. The emphasis is still on utilitarian, casual style but with an edge that sets the label apart from the crowd. That ethos is reflected in Hope men's trousers and chinos. The cut is classic and colour palate subdued, reflecting a pleasingly urban and almost industrial fashion sensibility. The Hope label is perfect for those who want a casual look with impeccable contemporary style credentials. It is authentic and uncompromising but always incredibly wearable. So when you are looking for the perfect casual but stylish outfit, remember that there is always Hope.

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