Keep your feet happy and happening this season with shoes by Hip. The footwear brand puts a unique twist on classic styles with unexpected use of fabric, a vibrant colour palette and offbeat embellishment. Whether you style them smart or keep them casual, you can skip through your week shoe happy.

Hip: suited and booted

Sharpen up your footwear with Hip. Tread the balance between formal and laid-back with some leather boots. Pick a pair that's knee high and wear with a floaty midi dress in a statement floral print for family gatherings (so 70s chic). Masculine shapes like loafers and brogues have been updated in super-polished finishes. Team with tailored cuts in bold colours for the office and tread that path to success. Ankle boots or lace-up styles with glitter embellishment are a great way to bring a touch of sparkle to your look (sometimes your desk really needs some extra glitz, no?). Try wearing yours with a midi dress for work and much-needed after-hours drinks.

Hip: your weekend wears

When the weekend rolls around (hooray) go for relaxed designs with nonchalant appeal by Hip. Heading to the beach? Look out for timeless leather strappy sandals that go hand-in-hand with bikinis, kaftans and sangria. Trainers effortlessly nail athleisure vibes if you add smart touches. Pick a fresh white pair and wear with tailored trousers and a boyfriend shirt for dinner dates. For drinks and dancing with your besties, team them with a bodycon dress and throw those 90s shapes. Classic Chelsea boots by Hip are the perfect pairing with skinny jeans and embroidered shirts for mornings mooching round the flower market. Or pick a polished black leather pair to toughen up your tea dress and leather jacket combo. Finish the look with a slick of bold red lipstick for coffee meets or drinks down the pub (it'll match those bloody Marys).

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