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That outfit is only as strong as the Herschel bag you accessorise it with. The Vancouver-based brand infuses preppy Americana with contemporary design to create style-savvy, practical accessories. From neat commuter bags to weekend-escape holdalls, you'll find a colour and cut to suit your vibe.

Comfortable commuting with Herschel

Get to work in style with a bag by Herschel. Choose from comfortable canvas backpacks that are roomy enough to stash running tights and trainers when you're planning a desk-to-gym dash. Stay sleek with a neutral shade to complement your monochrome tailoring. Or, opt for a colour-block backpack with bold-hued pops to stand out on the city train. Styles with plenty of pockets are ideal for keeping the essentials (bottle of water, chewing gum, the latest thriller/dark romance) close to hand. Keep your laptop safe and secure in a padded laptop case; why not go for vivid brights to contrast with your rucksack? (Hopefully you'll spot it on the seat as you're leaving the train). When you're travelling light, go for a simple tote bag. Lightweight designs are perfect for packing down into that rucksack for stopping by the shops on your way home.

Herschel and your getaway

Whether your weekend is taking you to Brighton or Buenos Aires (we wish), get there with a weekend bag by Herschel. Keep your eyes peeled for roomier styles that can fit all of your weekend essentials (ladies, we're talking bikinis and kaftan. Gents, think sunglasses and a Hawaiian shirt). Duffle bags offer plenty of room and can be stored in the luggage rack for carry-on only flights. Look out for styles by Herschel with multiple straps to make hectic journeys more comfortable. Once you've chosen your bag, accessorise your weekend to the max with hats and wallets all featuring the brand's iconic logo - and did we mention the amazing colour palette?

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