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An iconic global outerwear label, Gloverall is known for the classic aesthetic of its casual coats and jackets, as well as a rich heritage that's closely intertwined with British history.
Originally created as a practical overcoat for members of the British Army during World War I, the duffle coat has been a staple of Gloverall's clothing lines since the 50s. Think straight-cut, thick cloth, a distinctive hood and toggles, and you’ve got yourself what we now think of as the timeless style. After the end of World War II, outerwear wholesalers H&F Morris were given some surplus military duffle coats to sell. They quickly sold out and owners Harold and Freda began designing and manufacturing their own version of the jacket before eventually forming the fashion brand Gloverall. The rest, as they say, is history. Over the years, the label has adapted the design time and time again, creating ranges that feature not only riffs on the timeless look but contemporary classics that can be worn time and time again.
It’s easy to put together a laid-back yet refined look with Gloverall men’s clothing. Nowadays the collection features a range of cuts, from the classic to the more contemporary: think bomber jackets and trench coats alongside the characteristic duffle. During the winter months, wrap up in a scarf and hat that complements your outerwear. Use your accessories to set off a neutral colour palette, or go for eye-catching contrast if you’ve opted for a brightly coloured men’s coat by Gloverall. To keep things casual, throw on a pair of trainers, or swap them for boots if you need to take things up a notch.