Launched in 1949 in America at the height of historical post-war preppy style, Gant Rugger embraced the classic all-American Ivy League look. Luxuriously high quality garments, traditional styling and heritage design silhouettes - Gant Rugger reinvents vintage preppy classics for today's modern men and women, who want to look great with ease.
Beginning with a range of men's Gant Rugger shirts, the brand was popular with young American males in the sixties, fast gaining a reputation for its specific cut and innovative construction details, becoming one of the biggest shirt makers in the world. Now, Gant Rugger produces a whole range of clothes for both men and women, with the same attention to quality and style as always.
The smart casual simplicity of preppy dressing, creates a look that's timelessly popular and forever on trend. A style that works for all ages, you can vary how far you take it. Go for the full classic look by pairing men's Gant Rugger trousers and chinos with collared shirts or polo neck tops, layered with fine knit men's Gant Rugger jumpers and cardigans and finished off with a pair of canvas boat shoes or polished leather brogues. Try Ivy League dressing with a twist if you would prefer an updated, edgier outfit. Incorporate the latest trends - urbanise the look with jeans and trainers, or swap your cardigan for a sporty bomber jacket. Still an ode to fifties era dressing, a bomber jacket adds an extra dimension with casual flair.