With a name that means 'fruits of the earth' in Latin, Frugi is all about natural, organic fabrics and colourful motifs that bring a sense of nostalgia to the world of children's clothing.

Chose organic materials and colourful designs with Frugi

Durability, softness, practicality and vibrant designs are at the heart of the Frugi ethos. Founded in 2004 by parents who struggled to find clothes to fit over their newborn's cloth nappy, Frugi quickly established themselves as a specialist in organic baby clothes with undeniably adorable designs. Defined by lovable characters and whimsical motifs created just for the brand, this collection of Frugi children's clothing is the perfect way to boost any little one's wardrobe.

Enrich their look every day with Frugi

Go for a zip-up tracksuit top from this line of Frugi children's shirts and tops for a versatile layer that can easily alternate as a jacket. A pair of denim dungarees from our edit of Frugi kids' trousers and jeans is a classic choice for any season. Look for embroidered details and contrasting buttons to up the cute factor, and wear under a chunky Frugi cardi to keep them cosy and snug.

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