Simple cuts with playful details make Freequent one of the best brands around for understated Scandinavian style. Eye-catching and bohemian prints, a little bit of lace and plenty of cosy wool are all calling cards of this classic collection.

Freequent balances the understated and overstated

Walking the line between muted and eye-catching is where Freequent really shines. Discover vibrantly printed pieces alongside unembellished designs (that also happen to pair together pretty nicely). Patterned trousers always look great with a plain blouse, but go for one in an eye-catching primary colour for a bright and summery outfit. Dress it up a little bit by adding a brightly coloured pair of satin shoes, and shrugging on your best blazer. A big statement necklace also does wonders for this ensemble, perfect for cocktails and karaoke with the girls.

Urban fashion with Freequent

Go heavy on knits with cosy cardigans and jumpers from Freequent. A simple Freequent cardigan contrasts perfectly with a retro band T-shirt. Wear with distressed denim and knee high boots for an easygoing outfit that's made for browsing the stalls at your local flea market. Jersey dresses make a standout piece, easy to dress down for a day at the office or sharpen up for a night on the tiles. Wear a black design with biker boots and a leather jacket for a tough-as-nails rock chick look that doesn't skimp on sophistication.

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