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With two well-versed fashion aficionados at its helm, Frame Denim has risen as a firm favourite in the jeans game. The Swedish-born founders of this brand have used their extensive industry knowledge to create the perfect pair.

Frame Denim: a fit to suit your figure

Inspired by London style and made in California, this brand crafts staple jeans and trend-led separates to complement them. But the main goal for Frame Denim is creating denim with a glove-like fit. While classic styles are accounted for in this collection, from straight-leg to bootcut silhouettes, the brand stays contemporary with cutting-edge designs featuring details like step hems, side splits or subtle embellishments. Ladies, breathe extra life into these wardrobe lynchpins by pairing them with a striped top, trench coat and spiked pumps for a dash of modern elegance.

Frame Denim doesn't just stop at jeans

While Frame Denim is a dependable choice when you’re in the market for a new pair of jeans, the brand has also made its foray into creating other cool separates. With pieces like cosy jackets and sharp coats making an appearance in the range, it’s easy to pick up an entire outfit that complements your look. Ladies, we recommend a pair of the label's cropped designs, which are especially great for paring down chunky-strap heels and floaty silky camisoles. Another grab-and-go uniform is mom jeans from Frame Denim with over-the-knee ankle boots and a slouchy jumper. Guys, slot a pair of straight-leg trousers into your portfolio with ease to team with your entire T-shirt collection (yep, all three of them). For something a little more modern, opt for a longline top layered under a long-sleeved top for added urban edge.

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