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Feel glamorous every day in Forever New

Founded in 2006 in Melbourne, Australia, Forever New has a focus on feminine silhouettes, contemporary trends and timeless classics. Available in a wide variety of bold colours and fresh floral prints, the collection incorporates beautiful details such as fine lace, delicate embroidery, flirty ruffles and daring cut-outs.

Inspired by haute couture, seasonal trends, and everyday staples, Forever New has a range of creative, modern garments and accessories for every season and occasion. Mini, midi and maxi dresses are available in a wide range of styles, while smart separates such as tailored blouses, skirts and trousers can take you from the office to the weekend.

Fashion that inspires confidence

Forever New makes garments in a wide range of inclusive sizes to fit and flatter all women. The Petite Collection is designed specifically for women under 5’3” while the Curve Collection goes up to size 22. From relaxed summer dresses and special occasion frocks, to wrap coats and faux leather jackets, you’ll find beautiful garments for every season.

A wide range of accessories including crossbody bags, spacious totes and clutches will complement every outfit. Featuring luxe details such as chain straps, quilting and polished buckles, the collection is designed to elevate your personal style and boost your confidence.

Conscious garments for a sustainable future

Forever New believes that beautiful fashion shouldn’t cost the earth. The brand is committed to using sustainable fabrics and responsible materials to reduce its carbon footprint, working closely with the Better Cotton Initiative, increasing the use of recycled polyester in its garments and choosing sustainably-sourced cellulose fabrics.

Transparency is essential through the entire supply chain, with a focus on community and environment, responsible sourcing and purchasing practices and providing living wages for all workers. Dedicated to empowering its shoppers to make sustainable choices, the brand has also switched to more environmentally responsible products and processes in their offices and stores.