Whoever mentioned biomechanics and forward-thinking fashion in the same breath? The founders of FitFlop did, back in 2007 when they started creating hot-looking footwear with high-comfort, specially engineered midsoles to match.

FitFlop: actively on-trend

If you’re in and out of the water on balmy summer holidays, try thong-style flip flops or slip-on cross-foot straps for minimal fuss. Soft uppers on certain designs feature lively patterning, adding an exotic touch that's made even more striking with a brightly printed footbed. For something a bit simpler, try a mono-colour pair to team with a normcore-inspired outfit of high-waisted beige culottes and a tucked-in cream linen tee. Micro-bubble foam impact cushioning in the chunky sole of these FitFlops helps walkers (deckchair to poolside definitely counts) remain comfortable all day long. Always on the go? An adjustable buckle strap helps keep your feet firmly in place as you navigate curbs, cobbles and stairs, while the really energetic might want to skip sandals and try a pair of trainers with elasticated ankle support and the trademark FitFlop sole.

FitFlop: it’s all about killer style

Innovative engineering in footwear is one thing, but it’s not much good if the shoes don’t look ace. Fortunately, the designs in this collection from FitFlop have the beauty to match their brains. Add a bit of magic to your go-to jeans and T-shirt combo with a pair of shimmering sandals. A v-shaped design gives you a little lift, lengthens the leg and works well with a slip dress for summer evening drinks. Opt for a pair featuring a cork cover sole and team with white jeans and a kaftan for a seriously breezy beach-to-bar look.

You might also like: