Fearless fashion thrives at Fenty PUMA by Rihanna, a fusion of the music star's distinctive style with PUMA's reputation for cool sportswear. Inspired by streetwear and cultures from across the globe, this forward-thinking collaboration first stormed onto the scene in 2016, selling out and establishing an army of fans in an instant.
Inspired by Japanese street culture, Fenty PUMA by Rihanna stuns amid oversized shapes that provide an instantly chic and cool silhouette. Womenswear plays with the female form with super slouchy trousers and oversized maxi dresses, whilst emphasising the silhouette with strappy harness bralets, cropped sweatshirts and open side tie jogging bottoms. Get hip hop inspired with loose fit trousers teamed with sports bras, and don't forget the braids and running shoes to give them a modern streetwear spin. Nod to the brand with accessories; sweatbands and headbands bring street style cool to your everyday wear or your workout wardrobe, while backpacks and bandanas give you the Fenty style to carry with you at all times.
The oversized silhouette brings a nonchalant side to menswear this season, with Fenty PUMA by Rihanna dictating the trend when it comes to loose cuts and laid back styling. Basic baggy tees can be worn with skinny jeans and running shoes, finish the look with a leather jacket for a rugged edge, or look to oversized wool coats for that fashion week feel. Tracksuit tops and boxy tees are giving insouciant vibes to add to distressed jeans and creeper sneakers, while baggy jogging bottoms can be matched with vests and hoodies for a rebellious 80s hip hop look.