Brit style meets Cali cool at Endless Rose. Born in LA in 2012, this flirty label blends high fashion with streetwear and classic style, creating a collection of fiercely feminine, contemporary pieces. Give your wardrobe a dose of West Coast sunshine with our latest edit.

Make a statement with Endless Rose

Known for its unique fabrics and luxe details, Endless Rose is the perfect choice if you want a statement piece for your smart casual wardrobe. Summer dresses range from bell sleeved shifts to lace trimmed midi dresses, they give off plenty of sunshine vibes with strappy sandals for summer parties and picnics. Playsuits provide an alternative to dresses, ideal if you want to hit the beach or go sightseeing while on holiday. Look to palm patterns and florals for this season's love of tropical print, and wear them with gladiator sandals to indulge your bohemian side.

Essential Endless Rose

Every day essentials are given a style makeover at Endless Rose, with little trend details such as embroidery and patches giving your staples some extra personality. Ruffled blouses and tees take on this season's love for regal frills, wear them with mom jeans and running shoes to give them a street style feel. Denim jackets and tees are adorned with slogans, appliqué patterns and embroidery, wear them as a statement stand alone piece, or style them with your evening wear if you want an all over look at me effect.

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