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Catalogue from Emoi

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Childrenswear brand Emoi might just have you wishing you could shrink a dress size (or five). Finding the balance between trend-led designs and a youthful aesthetic, the Belgian label is home to playful printed pieces, laid-back tees and the occasional jazzy design.

Emoi: for the princess of the playground

There are only two days a week where they can ditch the school uniform, so make every staple in their weekend wardrobe count with Emoi. For ladylike little ones, add a girly touch to a playdate with pieces that mix fun with a practical nature, like the brand's soft patterned tops in warm hues. Team with stretchy jeans and a cotton cardigan to complete the look. Little tomboys need darker pieces in lightweight fabrics to hide those grass stains. Keep an eye out for roomy trousers from the Emoi collection to pair with a long-sleeve raglan top and easy-to-wipe trainers for a laid-back adventurer-worthy look.

Emoi: the go-to for the social butterfly

From parties to prom, our little ones often have more events listed on their social calendar than we do. Emoi is home to occasion wear that will make sure your daughter is the belle of the (school) ball. Younger girls will love the skirts in bold prints and fabrics. Style with thick white tights, glitzy sandals and a frilly white vest top to steal the limelight at that party (sorry, birthday girl). Take advantage of the plush dresses in loose fabrics and warm colours for older daughters. Accessorise with an embellished cardigan, shiny Mary Jane shoes and a glittery cross-body bag to dance the night away at the disco. A padded jacket from the label will keep her cosy on the car ride home.

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