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An open-minded active brand, Element is one of today's biggest skateboarding companies. Created by Johnny Schilereff in 1992, he put all his heart and soul into creating a brand that reflected his life long passions for skating, giving a focus on the sport's connection to nature.

Element - for the passionate

Never compromising on the vision, Schilereff's brand continues to identify with people worldwide, connecting everyone to something positive. Constantly seeking innovation, Element expands beyond just skating, with new styles and messages that hope to bring even more people into the Element family. With such a strong brand ethos, you can expect clothes that back you all the way with unparalleled style. Capture the brand with printed hoodies and t-shirts, teamed with slouchy loose fit jeans and men's skate shoes - for the ultimate in true Element skater style.

Keep discovering with Element

With its tree inspired logo, Element keeps its link to nature ever present in the collections. Outdoors rooted prints feature on many tees, while the logo emblazons hoodies in contemporary on-trend colourations. Team yours with chinos, suede lace up work boots and layered in a check soft shirt, for classic American casual vibes, finished off with a cap or beanie hat for that Element nod to skater cool. Practical too, Element is perfect for truly exploring the great wide world in style, with explorer style back packs and all weather jackets.

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