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Catalogue from Electric


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Hailing from California, and begun by surfers for surfers in 2000, Electric is a luxury eye wear and accessories brand, rooted heavily in the Californian active culture of art blended with an outdoor sport lifestyle.

Hit the slopes or catch some waves with Electric

Electric watches combine the finest quality with the coolest design and an element of practical functionality that perfectly suits an active life. Whether you go digital or analogue, you can rest assured that you'll look on point. Leather straps are great for everyday, or go with a metal bracelet style for that extra smart touch when you're getting dressed up. Team your Electric watch with a striped soft cotton men's shirt, sleeves pushed back, for an edge of effortless attitude. Wear Electric watches together with the brand's ultra-cool sunglasses - tortoise shell brown tones look vintage with ripped skinny jeans and a three quarter length sleeve tee, or classic solid black goes sporty with a bomber jacket and high top trainers.

Accessories for on-the-go from Electric

Embrace the laid-back urban Cali lifestyle with Electric accessories. Wear bold sunglasses with a tropical print t-shirt and board shorts for classic surf style. Mix it up with an infusion of smarter style - pair chino shorts with a light loose shirt layered over a white t-shirt, and finish the look with an Electric watch and slick sunglasses.

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