Founded in 1965, French underwear brand DIM is vibrant and cool, embodying the attitudes of freedom and expression of the time. DIM holds close to its core values the French notion of 'joie de vivre', or living life to the full and having fun!

Express yourself with gorgeous underwear from DIM

Push up bras from DIM feel luxurious in delicate laces to highlight and accentuate your curves, and in seductive shades of red or classic black they're sure to set hearts racing. Sheer mesh panelling on women's french knickers add subtle sexiness, and in comfy microfibre fabrications they're still easy to wear everyday with matching bras sets, with light support for a defined silhouette.

Be bold and brilliant with kids and teens underwear from DIM/h2>

With a great range of kids' underwear too, DIM is the underwear destination for the whole family. Pre-teen girls will love their cute printed crop tops and training bras, in cotton fabrics that are super comfortable and with matching knicker sets for complete co-ordination. Lace detailing and contrast elastics keep pieces feminine, whilst sweet conversational prints make them fun and young. For boys, DIM has boxer shorts with unique, bold animated and slogan print designs, for underwear with attitude. Keep them toasty in winter with base layers from DIM like vests and long sleeved tees, made of close fitting, breathable insulated fabrications.

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