Is it a bird? Is it a plane? No, it's (your little one pretending to be) Superman. This hero came to life in the 1930s in the comic books of a publishing house based in Southern Cali. Today the brand creates clothing too, so kids can show their love for the superhero with pieces from the DC Comics - Superman collection.
Vibrant patterns, sweet slogans and bold motifs are the order of the day in the DC Comics - Superman range. Look out for contemporary elements, such as statement sleeves and contrast piping, which brighten up neutral greys and blues. Dress your little one in a coordinating set of a sweatshirt and tracksuit bottoms with a drawstring waist for sporty days, and add a pair of neon trainers for good measure. Or, try them in short or long-sleeved branded top to dress down a smarter outfit.
Mark your child out as a superhero fan from a young age with a romper or sleepsuit from the DC Comics - Superman range. Choose designs in soft fabrics like jersey to keep your baby cosy and comfortable. Pop stud fastenings and short sleeves make for easy changing times too (win-win). When they get a little bit older, try a round-neck printed tee from the DC Comics - Superman edit. In versatile cotton, these styles will go from being one of their winter layers (don't forget to add a warm woolly hat, too) to a statement summer look. Pair with casual shorts and metallic sandals or flip flops for balmy summer evenings spent outside.