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Warning: extreme cosiness

What makes cashmere special?

Is it the irresistible softness? Or, the fact that you can wear it with joggers or with heels, or perhaps it’s the thrill of giving the entitled response “It’s cashmere…” All of the above, we say. Cashmere is a unique fibre, so warm and luxurious it is three times softer than sheep’s wool. It is the soft underdown fur of the cashmere goat that gives this natural fibre its unique properties. Only the finest downy fleece from the abdomen of these precious goats is used to create the luxurious yarn.

Take on winter in cosy cashmere

Nothing beats cashmere for the ultimate stylish and snug double threat. It's naturally super soft texture and heat-retaining properties make it the number one winter go-to. Cashmere wool is three times warmer than classic sheep's wool and whilst pure blends offer the ultimate winter warmth, jumpers, scarves, hats and gloves with cashmere blends offer a stylish alternative.

Our favourite cashmere pieces

Cashmere experts

The ultimate care guide


Perfect cashmere

Simple steps so you can get snuggly ASAP.


We suggest washing your cashmere after every fourth wear. It is always a good idea to handwash if you have the opportunity. Alternatively, a normal wool cycle on the washing machine is perfect. Just make sure you wash at no higher than 30°C with a specific wool-detergent (without conditioner). To finish, give it a short rinse, so that the piece does not come out of the machine too wet and heavy.


The best way to dry freshly washed cashmere is to first use a cold tumble cycle for 15 minutes and then to lay (not hang) the garment to air dry on a drying rack, ideally on top of a towel to avoid the garment from becoming out of shape. You can also lay your damp cashmere on top of a towel and roll it slowly to get rid of the excess water; then leave it out to air dry flat on a drying rack.


Pilling (tiny knots) is not a sign of inferior quality, but comes about quite naturally from loose wool fibres and friction. Flat knitwear is easy to care for with an electric or handheld depiller. For cardigans and jumpers in cable-knit or rib patterns, a special cashmere comb is better. Over time pilling should occur less as the loose fibres gradually disappear.


To ensure the fine cashmere fibres don't stand up again after washing and drying, you can steam the garment with an iron. Take care to only steam and not directly touch the garment directly. This is also a good technique for the occasional refresh. You can also use a regular iron set to the lowest setting, and iron your cashmere under a damp towel to protect it from direct heat.


Once freshly-washed and well-dried, cashmere pieces are best stored in a dry, dark place. For protection against moths, use lavender or cedar wood (e.g. in scent bags). Under no circumstances should you put your cashmere wear on hangers, as the fine pieces can easily lose their shape.

Style your cashmere