Synonymous with casual chic and understated elegance - with a good dose of charm thrown in there, too - you’ll want to tell all of your friends about womenswear label Cartoon. Crafted from the finest fabrics with a keen attention to detail, this straightforward brand is all about no-nonsense, elegant clothing.

Nail casual chic with Cartoon

We know we might have mentioned it, but Cartoon are kind of a big deal when it comes to casual chic. We can’t look effortless all the time without actually putting in a bit of effort; luckily Cartoon does the legwork for you. Cleverly tailored trousers, relaxed fit shirts and easy shift dresses dominate this collection of pieces designed for women, by women. Choose from nature-inspired and pastel hues. Or pair a geometric or floral printed T-shirt with your favourite pair of worn skinny jeans for a dressed-down look. Opting for a pair of muted chinos with a simple stripy vest top will not only nail off-duty wear, but hit just the right nautical notes too.

Cartoon: it feels as good as it looks

Cartoon competes on comfort as well as in the style stakes, with fabrics designed to be soft on the skin but also to keep their shape wear-on-wear. They take things in their stride, meaning you can, too. Choose easy layers like longline cardis, capes and coats for when the weather is chillier, or understated separates for sunnier days. Think dress-down Friday business meetings with a relaxed fit midi dress that leaves you room to move. For those times when cosiness comes above all else (we feel you), opt for a pair of slouchy trousers with a supportive - yet on trend - pair of flats.

Also recommended: