The Partner Program

Your gateway to the Zalando Platform

The Partner Program
The Zalando Partner Program gives brands and retailers direct access to sell in 23 European markets to almost 49 million active customers. 5800+ brands and retailers already work with us and capture millions of monthly orders. Brands and retailers integrate their articles and stock directly into the Zalando Fashion Store, and retain full control over assortment, price, and brand representation.
As a result, customers benefit from increased assortment choice and the ability to shop multiple brands at one single destination with maximum convenience. We handle payment processing and customer service on our end, while continuously expanding our presence and impact in the market, improving our customers’ experience, and working towards our vision of being the Starting Point for Fashion.

The benefits:

#1 Quick access to demand

Leveraging our data, you can implement a tailored market expansion strategy across Europe, where almost 49 million active Zalando customers are waiting to shop your products.
Leveraging our data, you can implement a tailored market expansion strategy across Europe, where almost 49 million active Zalando customers are waiting to shop your products.

The benefits:

#1 Quick access to demand

Leveraging our data, you can implement a tailored market expansion strategy across Europe, where almost 49 million active Zalando customers are waiting to shop your products.
Leveraging our data, you can implement a tailored market expansion strategy across Europe, where almost 49 million active Zalando customers are waiting to shop your products.
The benefits:

#2 Control over pricing and assortment

Accelerate your digital sales and maintain full control over what assortment you onboard, pricing and set up.
Accelerate your digital sales and maintain full control over what assortment you onboard, pricing and set up.

#2 Control over pricing and assortment

Accelerate your digital sales and maintain full control over what assortment you onboard, pricing and set up.
Accelerate your digital sales and maintain full control over what assortment you onboard, pricing and set up.

#3 Unlock your full potential

You can make use of services, such as Zalando Fulfillment Solutions and Zalando Marketing Services, both aimed at helping partners overcome challenges in their digital value chain by leveraging Zalando's technology, logistics network and marketing strengths. For more information, visit Zalando Partner University.
You can make use of services, such as Zalando Fulfillment Solutions and Zalando Marketing Services, both aimed at helping partners overcome challenges in their digital value chain by leveraging Zalando's technology, logistics network and marketing strengths. For more information, visit Zalando Partner University.

#3 Unlock your full potential

You can make use of services, such as Zalando Fulfillment Solutions and Zalando Marketing Services, both aimed at helping partners overcome challenges in their digital value chain by leveraging Zalando's technology, logistics network and marketing strengths. For more information, visit Zalando Partner University.
You can make use of services, such as Zalando Fulfillment Solutions and Zalando Marketing Services, both aimed at helping partners overcome challenges in their digital value chain by leveraging Zalando's technology, logistics network and marketing strengths. For more information, visit Zalando Partner University.

Joris Aperghis

CEO WE Fashion

Joris Aperghis

Partner Program