From the creative mind of music mogul Jay Z comes Brooklyn's Own by Rocawear, a collection which plants its roots directly in the founder's birthplace.

Add an authentic urban edge to your look with Brooklyn's Own by Rocawear

For the past ten years, Rocawear has dominated the market for the urban street-savvy man and woman. Brooklyn's Own by Rocawear takes the brand's edgy streetwise ethos and directs it specifically at the iconic New York borough. Brooklyn's Own by Rocawear men's clothing includes chunky trainers with a subtle retro vibe and t-shirts printed with graphics and slogans directly associated with the sights and sounds of Brooklyn. From patterned rucksacks and distressed leather boots to longline jumpers and faded slim fit jeans, this edit of Brooklyn's Own by Rocawear is an essential way to boost your look with some raw streetwear attitude.

Blend hip hop and athletic trends with Brooklyn's Own by Rocawear

Brooklyn's Own by Rocawear men's t-shirts are inspired by both sporty and modern urban trends for a distinctive line that oozes personality and a hint of rebellion. Choose a t-shirt in a dynamic military print from this selection of Brooklyn's Own by Rocawear and wear with ripped denims and high-top trainers to complete the look. Go for a slate grey sweater from Brooklyn's Own by Rocawear men's jumpers and cardigans for a more restrained take on the trend.

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