This Swedish brand brings form and function to wardrobe staples for pregnant women, creating comfortable and practical clothing that doesn’t compromise on style. Boob maternity wear features stretchy fits for those more testing trimesters and special cuts for easy nursing afterwards. This clothing will make being a mum (a little bit) easier.
Thanks to maternity wear by Boob, when you’re expecting you won’t have to give up your personal style. The idea behind this brand was born from the realisation that mums (like superheroes) deserve special clothing. Since the late 90s, the range has grown from tops and dresses to include underwear, nightwear and activewear, ensuring you're ready for whatever your day brings. Boob maternity wear makes each piece from cotton-rich or stretchy fabrics that’ll fit over your bump throughout pregnancy for comfort without compromising on fashion. Pick out dresses in dark tones for formal occasions, vibrant tops for lunches out, or try one of the soft bras under your low-key maternity wear for afternoons on the sofa pondering baby names.
This brand not only designs maternity clothing that will happily substitute your favourite wardrobe staples, it does it with a practical approach that'll make your life easier - especially after you’ve given birth. Each piece of maternity wear by Boob is created with a special patented design that makes the tops not only great during pregnancy but also to wear for nursing once your baby joins the world (without having to awkwardly half undress yourself). Team one of these innovative tees with a pair of maternity jeans - you don’t have to give up your skinny fit just yet - and cool retro trainers for afternoons out shopping for (more) cute pieces for baby’s wardrobe. After all, you can never be too prepared.