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Blue Seven brings busy patterns, bold prints and a palette of cheery hues to your children’s wardrobe. Have a little fun with slogan T-shirts or go for an all-over design with a playful theme - these are everyday pieces that they’ll happily wear again and again.

Blue Seven: statement looks for kids who want to be individual

From day-to-day styles and essential pieces to something a little brighter, this range of Blue Seven clothing has your little one’s wardrobe sorted. Each piece is designed with a fun spirit in a range of dynamic colours and made with cotton-rich fabrics for a soft feel against delicate skin (keeping both kids and parents happy). Catering to little ones through to teens, this edit is kept fresh and contemporary with striking prints and slogan designs on tops for boys and girls. When it’s time to get ready for a day out, picking an outfit will be a breeze - just grab one of these vibrant T-shirts and their favourite jeans (though they might still argue with you about wearing a coat).

Bright and bold designs for children from Blue Seven

Their cases will be ready for the next trip to the beach with Blue Seven's seaside-themed prints. Little pirates will love T-shirts featuring sailors and boats, while sporty dudes have surfer styles to get on board with. Dresses and tops with ice-cream motifs and classic stripes bring a nautical aesthetic to the range of girls' clothing, with fun fringed details and touches of sparkle that look great with a pair of beach shoes. In cooler months, keep them warm by layering patterned dresses and hoodies with motifs over T-shirts. When it’s really nippy, Blue Seven coats with cosy padded designs will keep them warm on those frosty morning walks to school - team with a pair of black boots (and thick socks) for toasty toes, too.

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