Long sleeved top - grey melange Sweatshirt - blackcherry Shirt - red/black Long sleeved top - lightoliv Jeans Skinny Fit - blue denim Long sleeved top - black Jeans Skinny Fit - schwarz Jeans Skinny Fit - light blue Long sleeved top - black Sweatshirt - grey-melange Long sleeved top - rosewood Long sleeved top - black Long sleeved top - grey melange Sweatshirt - anthra melange Jeans Skinny Fit - grau HIGH-WAISTED - Jeans Skinny Fit - blue denim Jeans Skinny Fit - blue black Sweatshirt - black Long sleeved top - mousegrey heart Long sleeved top - rosewood WENDEPAILETTEN PANDA - Long sleeved top - grey melange SIDE STRIPES - Tracksuit bottoms - schwarz Sweatshirt - black Jeans Skinny Fit - blue denim WENDEPAILETTEN PANDA - Long sleeved top - rosewood Long sleeved top - black Sweatshirt - anthra melange Jeans Skinny Fit - black denim Jeans Skinny Fit - black denim Jeans Skinny Fit - blue denim BIKER - Jeans Skinny Fit - black denim WENDEPAILLETTEN - Hoodie - blau Jeans Skinny Fit - black Jeans Skinny Fit - black Relaxed fit jeans - blue denim Cargo trousers - lightolive ZIP - Jeans Skinny Fit - schwarz Print T-shirt - dunkelmarine LOW CROTCH CROPPED - Cargo trousers - basalt Denim shorts - blue denim Basic T-shirt - grey melange Print T-shirt - multicolor Print T-shirt - white Jeans Skinny Fit - blue denim Shorts - olive antik 2-IN-1 - Print T-shirt - tintenblau LOW CROTCH CROPPED - Cargo trousers - darkolive Print T-shirt - feuerrot Jeans Skinny Fit - black Slim fit jeans - black denim Leggings - schwarz fade out Long sleeved top - darkmarine BIKER - Jeans Skinny Fit - blue denim Cargo trousers - lightolive COLORE - Straight leg jeans - dunkel marine WENDEPAILETTEN - Sweatshirt - grau Denim shorts - bleached blue Denim shorts - blue denim light HELLO BYE - Print T-shirt - mint POW - Print T-shirt - weiß

With designs cool enough for budding stylists and tough enough for adventurous types, the range of Blue Effect jeans will keep your kids happy. Pairs with modern cuts and different denim rinses have playtime outfits sorted, or will have them ready to get dressed up when it’s time to party.

Blue Effect kids' jeans: dark, distressed and indigo rinses

When it comes to clothing for little ones, it needs to be two things: fun and cool. For you, quality and durability might also come into the equation. Satisfying both cool kids and smart parents, Blue Effect has just what their wardrobes need. Specialising in durable denim, the childrenswear brand designs jeans in a range of washes and cuts to suit active little bodies and budding fashion lovers alike. Cotton-rich denim with added stretch makes each pair tough (and comfortable) enough to endure even the roughest playtimes or adventures in the urban jungle. Team a pair of Blue Effect jeans with colourful T-shirts and trainers for fun trips to the park (when you need them to run off some of that endless energy).

Make a statement with cool slogan tops from Blue Effect

This edit of wardrobe-staple jeans includes slim leg and skinny fits alongside shorts and cropped designs for denim that will see them through the seasons. Ripped details and distressing are for the coolest kids in the playground (making persuading them to get dressed a little easier in the mornings). Alongside its range of jeans, Blue Effect clothing includes cotton shorts and cargo-style trousers - great for little explorers or even just Sunday afternoons on the sofa watching a film. For a complete look, pick out tops from the edit with bold prints and colour-block designs for an everyday feel, or get them party ready in fun T-shirts decorated with sparkling sequins. Accessorise with a patterned bag (for hiding a few snacks in).

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