Björn Borg moved seamlessly from being a tennis circuit icon of the 1980s to fashion design with his own label. He successfully brings his sporting eye to clothing, shoes, accessories and underwear.
Swimwear and underwear for the whole family, created in the label's signature bold colours and prints, are the core products of the Björn Borg range. Underwear designs have a sporty identity that provides the perfect base layer under Björn Borg men's clothing whether you're planning an active day or some gentle relaxation. Shorts in breathable, quick dry fabrics are designed for tennis but smartly tailored enough for double-duty on city breaks or for holiday brunch. Partner them with sports shirts in striking colour blocks and tennis sneakers or the luxe look of Björn Borg leather high-top trainers.
Björn Borg women's sports skirts with their kick pleats and swinging shapes tap right into the skater skirt trend that's big on the catwalks. Make sure you've got the nautical look covered with blue and white designs in your holiday suitcase, wearing with Björn Borg vests for a doubles match on your hotel tennis court. Then work a marine look for lunch with Breton tops and your white tennis plimsolls. Once back home style skirts for autumn nights out with tights, ankle boots and slouchy jumpers. Björn Borg sports dresses with bold prints and racer backs pull easily over swimwear as you slip from hotel to beach or wear them into the city over a colourful sports bra and your go-to flip flops.