Channel those cool downtown LA vibes in American Apparel, the label that is all about being 'Made in the USA.' Known for its cheeky advertising and its standout styling, American Apparel began as a small startup in the early 90s. Now it boasts stores across the world and a legion of cult fans that all want a slice of the American Apparel dream.

American Apparel basics

Starting with t-shirts in the 1990s, American Apparel is still the go-to brand for quality tees in a myriad of colours and styles. Basic round necks and v-necks span a rainbow of shades, while trend lead designs feature everything from preppy block colouring to stripes and acid washes. American Apparel's basics include denim of all cuts and colours, from pastel skinny jeans that are perfect with vests and tees in the summer, to dark flared jeans that you can wear with suede jackets and retro trainers in the winter. The AA hoodie is the perpetual hero of the American Apparel collection, and is the quintessential pick up for any fan. Women can style theirs oversized with tights and high tops for a relaxed streetwear feel, while men can wear theirs with polo shirts to channel those varsity vibes.

American Apparel in the fashion limelight

As its street cred soared, American Apparel started to create stylish pieces that were fashion forward and trend setting. Jumpsuits can be dressed up with heels and clutch bags or dressed down with retro trainers and caps, while figure hugging jersey dresses can be worn with everything from flip flops and kaftans to knee high boots and knitwear. It's all about unique fabrics when it comes to American Apparel standout designs that create a fashion flurry, think mock croc leather, metallic PVC and neon sheer chiffon, created in everything from leggings and dresses to pencil skirts and shorts. Keep up the striking look with some opulent finishing touches, such as a faux fur coat or a shearling jacket.

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