Switzerland based Alprausch was founded by a passionate skate and snow boarder in 1985, influencing winter sports style for the past two decades. Taking influence from its Alpine heritage and street wear style, Alprausch merges the two for a modern hybrid of contemporary style.

The premium Swiss lifestyle brand - Alprausch

As the chillier season kicks in, winter warmers from Alprausch are just what you need for cosy dressing. Fleece lined zip front hoodies are one of the brand's fortes, with cute fairisle patterns and super soft fleece or heavy jersey fabrications. They make the perfect travel piece, whether you simply get chilly on the plane, or need extra layers as you zoom down the slopes or take snowy walks. Faux fur trims on hoods are a big deal this year, so look out for Alprausch jumpers with the added trend! Layer up with bobble hats and knitted scarves for extra warmth - we love thick knits and hats topped with super fluffy pom poms.

Winter wear with Alpine heart and soul - Alprausch

Waterproof trousers from Alprausch are a stylish must have in snowy weather, keeping you warm, dry and looking good. Practical features like waterproof zips, spacious pockets and lightweight insulation make them slopes ready, whilst the choice of stylish colours gives you the option to go with classic neutrals or bolder tones like bright pink. Team them with Alprausch parka ski jackets, for an effortless iconic look that works both in and out of the snow.

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