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Chic. Sophisticated. Classic. These are the foundations on which Yul Ku and Adriano Goldschmied founded AG Jeans in 2000 - and they haven’t wavered since. Taking its cues from the godfather of denim himself, Goldschmied, the brand showcases his attention to detail and emphasis on premium materials.

AG Jeans: all you need for a flawless finish

Goldschmied changed the way the world sees denim and brought it into the realms of higher-end fashion by helping to launch several upscale brands. The iconic AG Jeans collection has continued this tradition and is always ahead of the curve when it comes to cutting-edge design and innovative manufacturing techniques. From its use of ozone technology and eco-friendly fibres to partnerships with nonprofit organisations, this label is committed to being environmentally and socially responsible. So, when you slip on a pair of AG jeans - be it a smart, straight-leg cut or a relaxed boyfriend fit - you're being green as well as super on-trend.

Upscale style with AG Jeans

AG Jeans isn't just a brand: it's a lifestyle. It's easy to create a refined look with the collection’s contemporary designs - the slim-fit cuts are interspersed with quirky silhouettes and splashes of colour alongside inky tones. Girls, skinnies and a simple pair of heeled black boots are a timeless combination, especially when paired with a chunky-knit jumper for a relaxed cold-weather look. Add a boyfriend blazer and a slim tote with round metal handles to give this ensemble a sleek edge. Men, dress a straight-leg trouser up with a crisp white shirt, or tone it down with a form-fitting T-shirt and leather jacket for an outfit that exudes laid-back cool.

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