Australian designer Alice McCall's main feat was the styling of Natalie Imbruglia, pop-star who went on to become a modern-day style icon. After years of working as a freelance stylist, she began designing one-off, customized pieces of clothing that appeared in London boutiques. Since then her career as a top designer has flourished, her desirable label encompasses a feminine, bohemian feel with an element of rock and roll. Her ultra-wearable pieces are being snapped up by celebrities all over the world, but are also accessible on the high street.