Brand details for

The 70's live! Inspired by singer and songwriter Sixto Rodriquez, the label allows the spirit of the 70's to live on. Rodriguez sold thousands of records in Africa achieving absolute stardom, but it did nothing for a long time. In the USA, where he lived, he was a nobody The history of the “Sugarman,” says that the label is a story of rebirth, the revival of dream and the search for ones own passion, which underlies everything. Anyone can be a forgotten, living legend and: there is a Sugarman in all of us. The designers at Sugarman therefore design T-shirts which capture, through their motifs, parts of the 70s. Whether afro, long hair, beard, hair band, peace-sign or psychedelic colour contrasts – the styles are all striking, rich in colours and send a clear message: the 70”s are back and with them the philosophy of life: Peace, Love and Rock'n'Roll.

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