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East meets West. Shiseido is like no other cosmetic brand when it comes to joining Eastern and Western healing methods – an alliance which has played a significant role since 1870 for the traditional Japanese brand. At that time, the former Navy pharmacologist and Shiseido founder Yushin Fukuhara opened the first Western-style pharmacy on the Tokyo Ginza and quickly made a name for himself as a brilliant inventor of ingenious therapeutic products. The tradition of constant innovation, the search to find the best products and the will to inspire customers with creativity, superior quality and exceptional service remain today at the core of the company's philosophy. Shiseido tries to always combine perfect products with artistic elegance, contributing to the creation of a beautiful and artistic lifestyle.

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