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Serious Sally - the youthful collection from the popular Swedish label Rut m.fl! Established in 2007 by designers with over 25 years worth of experience in the industry, Rut m.fl. has rapidly expanded. The brand now has ten concept stores and Rut m.fl is sold in 350 handpicked retailers across Europe. Serious Sally, inspired by a young, urban and cosmopolitan spirit, gives the younger generation a taste for the Rut m.fl. brand. Inspired by the latest catwalk trends, Serious Sally slides on up into the fashion scene with up-to-the-minute modern basics and timeless classic pieces, at very attractive prices. Discover the Serious Sally brand on Zalando UK!
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