Seafolly BELLA - Bikini top - blue

Brand details for

SEAFOLLY Australia is a family business founded in 1975 by Peter Halas and his wife Yvonne. Halas originally called his business “Peter’s Follies” because friends of the family initially considered the business idea of “beach and feel-good clothes” as crazy. The name “Seafolly” quickly resulted from Peter’s Follies, and in the early 80s the brand was a renowned producer of the aerobic outfits that were very popular in Australia at the time. Halas and his team have focused on swimwear since 1998. The right decision; today, SEAFOLLY has a market share of 30% in Australia and is the clear number one in the range of women’s swimwear. The individual feel good mix & match bikini is the secret to the success. Cup sizes from A to DD, styles with removable cups, a wide choice of bikini pants and tops…there are no limits to the combinations. Feel good and look great with swimwear by SEAFOLLY.

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