Brand details for

Puma has been revolutionising the market for trendy trainers and sportswear for years. The merger of Puma Sport and Lifestyle continues to set trends. The company with the big cat is on the go to become the most desirable sports lifestyle brand. The globally operating German sporting goods manufacturer from Herzogenaurach collaborates with designers such as Philip Starck, Alexander McQueen, Jil Sander and the Japanese Mihara for its shoe collections and is the exclusive supplier of outstanding athletes and national teams. In 2008 Puma appointed the artist and designer Hussein Chalayan to become creative director, who will be responsible in the future for creations, design and development of the Puma collections.

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