Perfect balance in comfortable athletic shoes – that is the famous brand New Balance! New Balance is now the 4th biggest sports brand in the world, and can look back on a 30-year old success story, all thanks to the brand’s innovative technologies. The company New Balance was founded in 1906 in Boston, Massachusetts. The shoemaker William J. Riley was inspired to help people with foot problems, by making specially adapted shoes and shoe inserts. It all started when he was watching a chicken walk! He admired how the animal could balance so perfectly while still having relatively thin legs and feet only equipped with three claws – hence the name New Balance. The chicken foot later became the inspiration for the 3-point New Balance insoles, which he adapted to suit the shape of a human foot. In 1941, the range was expanded to sport shoes, with customized New Balance football-, basketball- and running shoes. In the 50s New Balance also became famous for its commitments to society, and with their invention of the first running shoe with a rippled outsole, the Boston-based company New Balance had a worldwide breakthrough. The philosophy of New Balance is its key to success - shoes with four different widths, manufactured in Europe. New Balance shoes are modest but made to perfection.
New Balance = comfort & modern style
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