Brand details for

The Danish label Holy Moly has set up the 10 Commandments of the shoe religion: Be fashion, be sophisticated, be honest; be divine, be human, be pure, be funny, be creative, be faithful, be yourself! With such clear commandments, Holy Moly is well prepared to conquer the fashion world’s female clientele with elegant shoe creations. The Danish brand is just as successful with its exceptionally made heels and sandals, as it is with its fine ballerinas and boots. In all of its creations, Holy Moly remains typically Scandinavian in its design principles – which include simplicity and first class functionality. The label comes from Denmark’s second biggest city Aarhus, and sells its shoe collection from Sweden to Switzerland.

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