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Levi’s® has been firmly established in the fashion world since its founding in 1853 and embodies an excellent premium denim design today. The label was founded by the inventor of the jeans himself – Levi Strauss. Gripped by gold fever, the 24-year-old Levi Strauss moved from Upper Franconia Buttenheim to San Francisco in the United States in order to find happiness. Instead of big nuggets, Levi Strauss quickly discovered the need for durable work clothes amongst the hard-working gold miners. Levi Strauss entered fashionable new ground and quickly made a name for himself among the pioneers of the Wild West for work trousers. Today, Levi’s® impresses with an unwavering instinct for trends and refined style-visions with a precise implementation. Whether elegant or strikingly arranged colour combinations: Levi’s® gives every product its distinctive profile. With a universal sense of the latest styles, Levi’s® re-enacts itself over and over again and sets fashion standards. Provided with a distinctive style, Levi’s® catapults every wearer into the world of trendsetters!

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