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Lacoste is a sportswear legend in the traditional sense. The brand was founded by Frenchman Rene Lacoste, who was one of the most successful tennis players in the 20s. After finishing his sports career, Lacoste specifically began to design tennis clothes. The now legendary Lacoste polo shirt designed in a distinctive ribbed fabric was at that time tennis attire rather than the traditional shirts. Lacoste was also the first brand that could affix its logo on the front of the clothing. The characteristic Lacoste crocodile developed over the years into a coveted status symbol and a recognition of a particularly fine and civil sportiness. Today Lacoste is one of the most successful fashion companies in the world of lightweight sports; offering from shoes, fine wool sweaters, pants, jackets and accessories for men, women and children - a full, wide range of fashionable products. Lacoste has retained its sporty, elegant spirit from its the early days.

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