IKKS: a brand name whose initials don’t actually stand for anything in particular – but which still tell a story. Gérard Legoff brought the label IKKS to life in 1987 with the desire to create an affordable but trendy children’s fashion brand. Unable to decide on a suitable brand name, the designer wanted to call his collection “X” – but as this wasn’t possible in France, he settled on a series of letters with the same phonetics as the letter “X” in French: IKKS. The name gives room for customers‘ imaginations to play and brings the important things – IKKS children’s clothes – to the foreground. The philosophy of IKKS is to create affordable collections which are innovative and displace traditional everyday fashion basics. And it’s not just children to benefit from IKKS ideas – their target audience is soon to embrace men and women as well.The headquarters of IKKS is situated in Cholet, the stronghold of the French textiles industry and just 3 hours from Paris, the capital of fashion. Here, IKKS designers decided to bring in black as the main colour of their children’s collections, setting them apart from other brands. The result? Sporty-elegant style for self-assured children! Since its conception, the trendy label IKKS has established 150 boutiques in France and more in many other European countries. And it’s just started exporting overseas as well. There are confident men, women and children to be found in every country of the world and they’re the people IKKS wants to reach with its authentic, comfortable collections directed by the changing times. Dive into the French world of fashion and take a look at the exclusive models from the IKKS collections in the Zalando Online Shop. IKKS also offers you trendy, comfortable shoes you shouldn’t go without! Order IKKS clothes and shoes with free shipping on Zalando either online or via our free Hotline 0800 0280077. IKKS – a whole world of fashion in four letters!