Brand details for

Always pioneering, experimental and full of new developments – these are the features of the globally expanding brand G-Star, which will stay true to its “raw” market characteristic and present itself as unique and unorthodox. “Just the product” has always been the motto and philosophy of G-Star - leading to the development of innovative products like Raw Denim, which has substantially influenced the denim market. Since the introduction of Raw Denim in 1996, G-star has gradually expanded its concept. G-Star now offers a new, catchy image that serves every style, trend and age group and keeps its pure form at the same time. Authentic details and functional attributes give the collection a unique and distinctive identity. Innovation and perfection are the guidelines of G-Star. Each season, the jeans collection provides the starting point for the product range which is complemented with authentic designs and innovative washings. The development of the denim brand has been rapid in recent years - with its success growing in a variety of different markets around the world. The brand G-Star stands for timeless style – both futuristic and restrained at the same time. Pioneering and experimental. Alternative and traditional. G-Star is about daring combinations and maintaining authenticity. Never follow the crowd. Just the product.

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