Californian brand Juicy Couture was launched in 1997 by two friends passionate about clothes, who have since brought the colours, styles and ambience of LA to their fashion and to the rest of the world. They pride themselves on having transformed the status of the tracksuit to an item of luxury leisurewear. With its feminine appeal and unique, modern pieces, the brand has won the hearts of countless celebrities and can be found in over 60 countries worldwide.