Fire + Ice ELLE - Ski jacket - red

Brand details for

The German skier and designer Willy Bogner caused a storm at the box office with his film Fire + Ice in 1986. The action packed snow scenes inspired Bogner to create a new label that embodied the exciting spirit of extreme winter sports and the world of sports clothing. What’s so special about the brand is the marriage of high quality, innovative materials, functional perfection and class and chic. Whether on the piste or in the city, Fire + Ice brings casual style into our lives. Ergonomic cuts and strong colours resonate throughout the active wear, whereas the sportswear has a strong brand identity, with logo patches, emblems and embroidery.

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